Found in Cyberspace
The Jerusalem Report - Jerusalem
August 25, 2003
RedMatch, a Rosh Ha'ayin-based company, may have solved the problem, according to the company's founder and CEO Daniel Avidor, who says that his firm's product offers two innovations, one conceptual and one technological, which help stem the flood of useless results. The conceptual innovation is summarized by a shift in terminology: "We do matching," he explains, "not searching."
One of RedMatch's first customers was Metro International S.A., a Dutch newspaper chain whose free journals, many distributed in public transportation venues, are read by 11.5 million people each day in 14 countries. Metro's first RedMatch-operated website will open in August in Sweden, where the paper recently became the most widely read daily.
RedMatch - which was started with an investment from DZ, an Israeli venture-capital firm - is also developing websites for Capital Newspapers, owner of 27 mostly local newspapers in the U.S., and expects by the end of the year to have entered contracts with at least eight other companies, mostly American. In addition, the Israeli army has contacted him about using RedMatch technology to help place discharged soldiers in civilian jobs.